Porsche Latin America
We love cars. Fast cars, race cars, old cars, cool cars. So when one of the most iconic brands on earth called us to take the reins on all of their marketing activities in Latin America, we knew it was fate.
As huge gearheads in general and Porsche fans in particular, we know this is something we were born to do—to make this a tremendously successful partnership.
We created an interactive website for Porsche that gave clients, fans and the media the ability to follow the entire journey of the Expedición Cayenne. Over the 2 month excursion, one Cayenne traveled across 15 countries and used the website as the portal to capture all the footage and daily updates of the drivers of the tour.
Working with the 22 countries that comprise the region, we are crafting campaigns that are integrated with the larger global marketing strategies. While at the same time creating a distinctive voice for Porsche Latin America across mass media, digital, social, events and merchandising.