In the fall of 2017, the newly-minted administration at the University of Miami Business School undertook an ambitious mission: rebranding themselves as the Miami Business School. And they partnered with us to build every dimension of this brand.
The top levels of the graduate-level business institutions is a crowded and increasingly competitive field. So finding ways to leverage the unique advantages that a business degree from the Miami Business School could offer to a prospective candidate was our first task. Additionally, the Miami Business School has worked diligently to develop programs in the most relevant emerging fields, creating an entirely new graduate program in the area of Sustainability.
We created an integrated and multi-tiered marketing program to build the awareness of the brand, as well as implementing a wide array of digital tools to generate leads and aid in the successful recruitment of the most qualified candidates.
We have helped the Miami Business School transition to a more digitally-centric marketing landscape, even crafting an entirely digital magazine for the school this year.