VISIT FLORIDA

Florida Keys Takeover

As Visit Florida’s partner, we were tasked with a wide variety of regional initiatives across the state. But few were as challenging as demonstrating the remarkable recovery of the Florida Keys in the wake of Hurricane Irma. With an aggressive timeline and limited budget, we were challenged to come up with a way to show the world the myriad dimensions of vacation activities the Keys has to offer. So, we put together the ultimate Florida Keys road trip—a four-day nonstop road-trip, capturing the mile-marker essence of the best of the Keys.