What is it that people hate about going to the dentist? Is it the pain? The waiting? The guilt trip you get for not brushing? The nasty tasting toothpaste? What if there was a better way?
This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they were about. A rapidly-growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.
We helped them identify the myriad touchpoints where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist previously.