Not so fast, Mr. Roboto

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Big Data has made it possible to predict consumer behavior more efficiently than ever before. But does this mean the end for creative storytellers? Check out what Markham & Stein’s Chief Creative Officer, Markham Cronin, has to say in this piece featured on Campaign US. Read More

Porsche names Markham & Stein
agency of record for Latin America.

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Porsche announcement picture

We’re proud to announce that Porsche Latin America, Inc. has hired Markham & Stein to handle their integrated marketing account after a lengthy review. The pan-regional subsidiary of the German luxury automotive brand will partner with M&S to handle regional marketing needs in Latin America and the Caribbean. Porsche has reorganized their marketing strategy for these countries to be led more centrally out of their Miami office. Markham & Stein will work closely with the 17 importers in the region and will be responsible for the marketing efforts in a total of 23 countries.

“We were looking for a smaller, more nimble agency partner with global brand experience to support us in further strengthening the Porsche brand experience in our region – Latin America and the Caribbean,” said Sebastian Hölzel, Director of Marketing for Porsche Latin America. “Markham & Stein truly showed us their deep knowledge of our brand and its opportunities for growth in our key markets. Their passion for our business really convinced us they were the right fit for Porsche Latin America,” he said.

Both principals, Markham Cronin and Jeff Steinhour have extensive experience with auto brands having worked on Porsche North America at Carmichael Lynch and Mercedes Benz, BMW’s MINI and Volkswagen at CP+B respectively. “As a life-long Porsche enthusiast, I am thrilled to get this opportunity to work on the iconic Porsche brand with Sebastian and his team. We can’t wait to get started,” said Cronin. Planning and initial projects will begin in September with the first big launches coming in the next several months.