Second-generation South Florida restaurateur Abe Ng came to us to help him craft a brand strategy for his innovative sushi concept, Sushi Maki. While the basic idea of a sushi bar is pretty well-tread territory, his original idea was to bring it to life in new and unusual ways: sushi tacos, unusual ingredients, presentations in a fresh new environment.
So we collaborated with him on every aspect of his brand, starting with the restaurant environment itself, commissioning local graffiti artists to dress the place up. We identified every opportunity we could to make a brand impression, including their fleet of commissary trucks, which became rolling billboards touting the freshness of their ingredients.
We helped Sushi Maki grow from its original location in Coral Gables to over 20 restaurants across South Florida. We also helped design a joint venture with Whole Foods Markets that includes a flourishing grab-n-go presence in airports, malls and their stores.