From small places come big dreams. There’s a real town in southwestern Indiana called Popcorn and the spirit of that humble Midwestern town is in every bag of fresh, delicious Popcorn Indiana Kettlecorn. We participated in the early brand architecture, as well as the original package design, website design and wholesale brand extensions, including shelf impact and POS design. Look for it in your local grocery store or big-box retailer and even now on Delta Air Lines. Bought by Goldman Sachs in 2010, Popcorn Indiana had sales of over $100 million last year, with zero advertising support beyond the package itself.
No one goes to the grocery store with popcorn on their shopping list. That’s the power of a great package.