In the spring of 2014, we were approached by Oriental Bank, a large and well-respected financial institution in Puerto Rico, to create a disruptive new brand presence in the marketplace that matched their innovations in banking.This was a big challenge. We launched an integrated campaign across mass media, digital, events and guerrilla.
Sometimes, the answer is so obvious no one sees it. In Spanish, the word “Banco” means “Bank,” but it also means “Bench.” This simple wordplay became the key to demonstrating Oriental’s array of online banking solutions that allow you to do your banking from any “bank,” anywhere.
In the spring of 2015, we introduced a campaign to encourage retirement investment, in a way that young people could relate to. This ran in print, digital and social media. As a result, IRA deposits exploded.