IT’SUGAR

Jeff Rubin, the mastermind behind Dylan’s Candy Bar in NYC, launched IT’SUGAR in 2005 in Atlantic City, New Jersey. Over the last 12 years, Markham & Stein has been tasked with everything from creating their original “unapologetic” brand strategy to their logo design to in-store environmental graphics, packaging, advertising and merchandising, helping them grow from a single store to over 80 locations worldwide.

Some work we've done for IT'SUGAR

IT’SUGAR Retro Candy

IT’SUGAR Retro Candy

IT’SUGAR Store Visuals

IT’SUGAR Store Visuals

IT’SUGAR Packaging

IT’SUGAR Packaging

IT’SUGAR Sugar High

IT’SUGAR Sugar High

IT’SUGAR Easter 2016

IT’SUGAR Easter 2016